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The Shinola Story
Join ACG Detroit & FEI Detroit on Tuesday, May 13.
Why Open a Watch Factory in Detroit?
Why not accept that manufacturing is gone from this country? Why not let the rust and weeds finish what they started? Why not just embrace the era of disposability? And why didn't we buy a warmer coat before we moved here?
Through three Detroit winters, we've asked ourselves these questions. And worked not to find our answer, but to build it.
Because we don't think American manufacturing ever failed for being too good. Our worst didn't come when we were at our best. It happened when we thought good was good enough.
It's a tall order to return to form, but we're up for it. We're starting with the reinvigoration of a storied American brand, and a storied American city. Because we believe in the beauty of industry. The glory of manufacturing.
We know there's not just history in Detroit, there is a future.
It's why we are here. Making an investment in skill, at scale. Creating a community that will thrive through excellence of craft and pride of work. Where we will reclaim the making of things that are made well. And define American luxury through American quality.
Speaker
Jacques Panis
President
Shinola
With over 10 years of experience spanning marketing, branding, and sales, Jacques Panis joined Shinola in 2010 to direct the company's product development and strategic direction, becoming President in 2013. Prior to Shinola, Panis served as a founding member of Webosaurs and led the interactive division of the Dallas-based animation studio, Reel FX.
Shinola Tour
If you like to take a tour of Shinola after the event at 9:30 a.m., please send Sharon Kimble an email at acgdetroit@acg.org. The tour will be limited to 20 people. The tour will start promptly at 9:30 a.m.
If needed a second tour will be added for 10:15 a.m.
Raffle
A Shinola Bike and Shinola Watch will be raffled off at the conclusion of the event. Must be present to win. Two chances are already included in the ticket price.
A portion of the event proceeds will benefit
Teen H.Y.P.E. (Helping Youth by Providing Education).
Additional raffle tickets can be purchased at the door for 20 per ticket. This is for charity!
Raffle Prize Sponsors
Hosted by: ACG
Chapter
Detroit