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7:00am – 9:30am
Pleasantdale Chateau, West Orange, NJ
The Power of Marketing in Today’s
‘Super’market Industry
John Derderian
Senior Vice President of Sales, Marketing
and Member Development
Allegiance Retail Services
Interview by:
Eileen Scott
Former Chief Executive Officer of Pathmark Supermarkets
In the midst of unprecedented change in consumer supermarket purchasing habits, satisfying today’s savvy shopper from what they’re eating, to offering items in just about every non-food category sold in food stores, requires skill, industry experience, intuition, and using every tool in the sales and marketing shed.
40 year food industry expert John Derderian, SVP of Sales, Marketing and Member Development at Allegiance Retail Services, a food retailer-owned co-op headquartered in NJ, will be interviewed about the industry’s meteoric changes by Eileen Scott, former CEO of Pathmark Supermarkets.
Knowing what’s happening with consumers, and recognizing and keeping up with the trends they’re adopting, as well as understanding who is influencing them today, has retail food stores facing fierce competition while knowing that success in the marketplace can only happen with strong support and access to the products and services consumers desire.Cancellation Policy: Full refund, less 3% processing fee, if cancellation is received by 5:00pm on Friday, February 6, 2015.
Hosted by: ACG
Chapter
New Jersey