Up Close With Successful Central Florida Entrepreneurs
When a group of local entrepreneurs came together to share how they achieved success despite the mistakes and challenges encountered along the way, attendees of the February ACG Orlando meeting were treated to rare insights into the traits that drive these extraordinary people.
Cindy Barth, editor of Orlando Business Journal, displayed her deep understanding of the local business environment, as she skillfully interviewed the panelists. Guest panelists represented Central Florida’s diverse entrepreneurial population.
Shari Sandifer began her career as a nurse with great aspirations. Upon realizing that the average tenure of a hospital CEO is 18 to 24 months, and believing that she could do a better job than her current employer, Sandifer launched Avant Healthcare Professionals. The company specializes in breaching the gap in the country’s need for health professionals and available resources through the provision of internationally educated nurses and skilled professionals.
Lamenting the $330,000 in debt he incurred, along with the three years with no pay that came with starting his business, Waymon Armstrong, CEO of Engineering and Computer Simulations, shared the great appreciation he has for his wife and family as they supported his dream. In the early years, Waymon assured his wife that her credit would not be affected, as all the debt was in his name, and went on to help his wife secure a job. Engineering and Computer Simulations employs engineers and artists to develop software technologies that utilize advanced gaming in a learning environment.
Chris King, a graduate of Harvard, attributes his success to "toughness" – a dedication to values and "sticking to his guns". Elevation Financial Group has prospered under King’s guidance, which he attributes to several mentors. King cautioned entrepreneurs to maintain control of their business and avoid temptations to grow too fast. He also advised a "lean and mean" approach to running a business. Elevation Financial Group specializes in acquiring, renovating and managing multi-unit residential properties.
Referring to themselves as persistent, passionate and resourceful, the panelists shared their angst at laying off employees in the recent downturn, as well as their most humbling experiences. Financial challenges and overcoming aversion to risks were softened by the fulfillment realized when lives of employees are profoundly changed for the better. Creating solutions that save lives on battlefields far outweigh the challenges faced by the individual entrepreneur. And, while the real estate environment has never been more challenging, maintaining focus and developing a culture of success makes the difference with communities and investors.
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