Wednesday, October 5, 2011
3:30pm to 4:15pm Panel: Federal Tax Policy's Implication on Business (Empire Room/Mezzanine)
4:15pm to 4:30pm Break
4:30pm to 5:30pm Panel: The Value of Advertising (Empire Room/Mezzanine)
Panel Topics:
Federal Tax Policy's Implication on Business.
The panel will discuss the most current thinking on U.S. Tax law and how future policy is likely to impact Capital Gains, Cost of Capital, Carried Interest and Healthcare Costs. Panelist will include professionals from the fields of accounding, legal, public policy and healthcare.
Panel Members:
Farhad Aghdami, Partner and Chair of Tax Department, Williams Mullen
K. Roger Johnson, Jr., Principal, Ivy Ventures, LLC
Christopher J. Truitt, Tax Partner, Cherry Bekaert & Holland
Moderator: Taylor Reveley, Managing Director, University of Virginia's Miller Center
The Value of Advertising.
The panel will discuss marketing strategies for small and large enterprises and how to most effectively connect with the intended target audience. The panel will include discussions on social media, measuring return on marketing spend, and the newest, cutting edge advertising methods.
Panel Members:
Caley Cantrell, Professor, Communications Strategy, VCU Brandcenter
Michael Chapman, VP │Group Planning Director, The MartinAgency
Francisca Rahardja, Vice President, Marlboro, Philip Morris USA
Elizabeth McLaughlin, Vice President of Research, Virginia Department of Tourism
Moderator: Scott Storey, Vice President, Investment Banking Group, BB&T Capital Markets