Calendar

Tuesday, November 3rd, 2009

November Breakfast Meeting: “The SharpBrains Guide to Brain Fitness”

Speaker(s):

Tuesday, November 3, 2009
7:30 - 9:30am, RSVP by NOON, Monday, November 2, 2009
CLICK HERE or above to register online!

"The SharpBrains Guide to Brain Fitness"

 

Alvaro Fernandez,

CEO and Co-Founder, SharpBrains

 

While most of us have heard the phrase "use it or lose it," very few understand what "it" means, or how to properly "use it" in order to improve brain function and fitness. This talk will provide an overview of the most recent research, guidelines and resources to "Use It and Improve It", summarizing the main findings and topics from the new book The SharpBrains Guide to Brain Fitness. We will debunk 10 common brain fitness myths; discuss how the brain works and the 4 pillars of brain maintenance; explain the difference between mental exercise and mental activity and identify practical ways to integrate this research into our work and lives for maximum brain health and performance.

 

Speaker Bio:

 

Alvaro Fernandez is co-founder and CEO of SharpBrains, a leading market research firm that tracks the market and research for cognitive fitness. A member of the World Economic Forum's Global Agenda Councils, he has been quoted in The New York Times, The Wall Street Journal, USA Today, and more, and recently co-authored with neuropsychologist Elkhonon Goldberg the book The SharpBrains Guide to Brain Fitness: 18 Interviews with Scientists, Practical Advice, and Product Reviews, to Keep Your Brain Sharp. Alvaro started his career at McKinsey & Company and has been involved in the launch and turnaround of several publishing and technology companies. He holds an MBA from Stanford University, and teaches at UC-Berkeley Osher Lifelong Learning Institute.

Location:
Bankers Club, Pacific Room
555 California St., 52nd Floor
San Francisco

Cost:
ACG Members and ACG Member Guests $30
Non-Members $50
CLICK HERE to Register!

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