2019 Faculty


Dirk Dyson, Partner and COO, Integral Performance

After an early career in corporate finance with Fortune 100 companies, Dirk spent a decade in sales, marketing, and organizational performance leadership roles with global and national scope. During his 18-year career with Hewlett-Packard, Dirk led a turnaround of HP’s iconic Calculator business, doubling revenue and eliminating 85% of channel inventory over 18 months. He also gained extensive global experience in sales, marketing, finance, strategy, general management, customer service, and channel. 

Dirk is an expert CEO/Executive Coach, Sales Coach, Sales/Marketing ninja and Workshop Facilitator. With deep experience in technology, SaaS, healthcare, education, and financial services, he specializes in simplifying and clarifying strategy, shaping culture, and building sales process/systems.