The TV industry has recently undergone dramatic change with consolidation among major group owners such as Sinclair, Nexstar, Tegna, and Gray TV. Retransmission consent fees have helped offset declining TV ad revenues, but continued growth is challenged by multichannel subscriber losses and rising reverse payments back to the networks. Consumer viewing preferences have shifted to skinny bundles and online video delivery through streaming services such as Hulu, YouTubeTV, Sling TV and DirecTVNow. The radio industry is losing ad share to digital music streaming services, such as Pandora and Spotify, while the largest radio station owners – iHeart and Cumulus Media – have recently emerged from or are going through chapter 11 reorganizations.
Join ACG and experts from Kagan, a research division with S&P Global Market Intelligence, to help you keep up with these changes. The speaker will discuss the latest trends in the industry, a forecast for TV and radio station revenues, a broadcast M&A analysis, and new technologies including ATSC 3.0, advanced advertising, programmatic ad buying platforms, streaming and OTT. Other highlights include:
- An update on the current state of the TV & radio station industries
- Analysis and projections regarding industry revenues, ad revenues, retransmission and reverse retransmission, and broadcast station M&A
- Overview of new technologies including ATSC 3.0, advanced advertising, programmatic ad buying platforms, streaming, OTT and mobile initiatives.
Participants will have the opportunity to ask questions during the webinar.
Senior Research Analyst
S&P Global Market Intelligence