Event Details
When:
October 21, 2026 4 PM - 6:30 PM PDT
Where:
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Overview
The AI Brand Trust and GTM Workshop for Business Leaders.
Facilitated by Hema Dey, Forbes Top 5 AI Leader and Author of The AI Translator. Book signing included. In collaboration with The AI Lab - Founder Dinesh Mendhe and CEO Sofia Martinez. Innovators of the Trust Identity Protocol.
Bring Your Laptop For This Workshop!
Designed specifically for middle-market executives, this workshop connects AI visibility, digital trust, and business strategy to the metrics that matter most: growth, profitability, and enterprise value.
Before your next prospect calls you, they've already asked ChatGPT, Gemini, or Google AI who they should trust. As AI-powered search continues to change how buyers find and evaluate companies, business leaders need to understand the signals that influence visibility, credibility, and trust. In this hands-on workshop, participants will conduct a live audit of their company's digital presence and learn how AI platforms evaluate, verify, and recommend businesses.
What You'll Learn
- How AI determines which companies it recommends
- The trust signals AI platforms look for before recommending a business
- The role of E-E-A-T (Experience, Expertise, Authority, and Trust) in AI search and visibility
- Why schema and structured data matter for AI discoverability
- Whether your website and online presence are helping or hurting visibility
- How to identify gaps in your company's digital trust signals
- Practical strategies to improve visibility, credibility, and competitive positioning
- Ways to leverage AI to create efficiencies and support revenue growth
Who Should Attend
This workshop is designed for middle-market business leaders, including:
- CEOs
- Presidents
- Founders
- Business Owners
- Managing Partners
- C-Suite Executives
- Senior Growth, Marketing, and Operations Leaders
This is a strategic business workshop focused on growth, visibility, trust, and profitability in an AI-driven marketplace. No coding or technical background is required. Participants should bring a laptop and their company website URL.
What You'll Leave With
- A clearer understanding of how AI is influencing customer decision-making
- An assessment of your company's current AI visibility and trust signals
- Actionable recommendations to improve discoverability and credibility
- A roadmap for positioning your business for the next generation of search and buyer behavior
- Insights into using AI to create operational efficiencies and drive growth
Registration Fee:
- Members $50 | Non-Members $70