Growth Strategy Made Simple

 

Presenters:    Urko Wood, President, Strategy Innovations

                      Jeff Baker, Head of Market Research and New Product Development, NetJets

 

During this presentation, Mr. Wood will illustrate the growth challenges all organization face, misbeliefs that impede success and process steps that lead to predictable results.

 

Additionally, Jeff Baker, Head of Market Research and New Product Development at NetJets, will share his thoughts on organic growth strategy and how this approach has helped him advance his growth objectives for NetJets.

 

 

Urquhart (Urko) Wood is the President of Strategy Innovations, a growth strategy and innovation management consulting firm. He finds opportunities for growth,guaranteed, and helps clients capitalize on them. He is an expert at discovering unsatisfied customer needs to guide new value creation and drive revenue growth. 

 

Jeff Baker is a seasoned leader with 20 years of expertise in marketing strategy, new product development, consumer insights and innovation. In his current role, Mr. Baker heads up the Market Insights function at NetJets, the world's largest private jet aviation company.