The Owner’s Manual - The Investor’s View of Your Business (invite only)

Join us on April 8th for a private, high‑value Owner & Founder Workshop led by Seth Deutsch, Founder of Samson Partners Group and Samson Partners Capital. This workshop is designed as a teaching and learning experience for founders who want to build stronger, more resilient companies — whether they are considering an exit soon or simply preparing for long‑term stability and growth.

The day opens with a motivating leadership message from former NCAA Division I Head Coach Trent Johnson, setting the tone around discipline, mindset, and high‑performance execution.

Throughout the workshop, Seth will guide participants through the practical value‑creation and succession principles found in The Owner’s Manual, re‑framed not as “exit prep only” but as a roadmap to strengthening the business in any stage. The curriculum is designed to benefit founders with companies ranging from $1M to $50M+ in revenue, including those who are:

• thinking about a future exit,
• planning generational transition,
• positioning for scale, or
• simply wanting to build a healthier, more durable business.

To reinforce peer learning, Bobby Achettu will join Seth in “teaching class.” Bobby brings the founder’s perspective, sharing his own journey of scaling and successfully exiting his company — offering practical, relatable insights for owners navigating similar paths.

Throughout the day, participants will focus on learning, resilience building, and understanding how strategic improvements create optionality — whether or not an exit is on the horizon.

Who Should Attend

This workshop is ideal for:

• Founders and business owners who want to strengthen or evaluate their business
• Leaders responsible for strategic direction, operational health, or long‑term growth
• Owners preparing for:
  • a future exit or recapitalization,
  • generational succession, or
  • a shift toward institutional investment
• Businesses with $1M–$50M+ in revenue seeking practical tools to improve leadership structure, reduce risk, and drive enterprise value
• Founders who want hands‑on guidance applying the value‑creation framework from The Owner’s Manual
• Owners from all communities, including those whose structures may not traditionally pursue exits (tribal, minority‑owned, multigenerational), but who still benefit from resilience‑focused business design

This workshop is not open to advisors, service providers, or general attendees.
A brief qualification step is required during registration to ensure a high‑value cohort of true decision makers.