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Event Details
When:
April 7, 2026 4:30 PM - 7:30 PM CDT
Where:
Location Name
Will Rogers Theatre
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The Owner’s Manual – The Investor’s View of Your Business
ACG Oklahoma invites you to an exclusive evening reception featuring Seth Deutsch, founder of Samson Partners Group and author of The Owner’s Manual, a nationally recognized advisor in value creation, M&A readiness, and institutional investor expectations within the middle market.
This event will introduce attendees to the core concepts that drive successful transactions, including the operational, financial, and strategic considerations that influence valuation and deal structure. Seth will provide a high‑level preview of the principles he teaches to Founders, private equity firms, and executive leadership teams—offering insight into how companies can position themselves for stronger outcomes in the M&A process.
The reception will include:
- A moderated fireside conversation with Seth focused on market trends, exit preparation, and the investor’s perspective
- A preview of Day 2’s in‑depth Owner & Founder Workshop
- Networking with executives, deal professionals, and capital providers across Oklahoma’s M&A ecosystem
Additional panelists and subject‑matter experts participating in the Day 1 discussion will be announced soon.
This program is ideal for:
- Business owners and Founders evaluating strategic growth or contemplating a future exit
- CEOs and executives seeking perspective on value creation
- M&A professionals, private equity, lenders, and advisors
- Trusted partners supporting middle‑market transactions
Professional networking, hosted beverages, and hors d’oeuvres will be provided.
Pricing:
- Members: $65
- Nonmembers: $95
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*A 3% payment processing fee will be added to credit card transactions. This fee covers non-refundable costs charged by our payment processor and does not represent surplus for ACG.
Hosted by: ACG
Chapter
Oklahoma Network
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Seth Deutsch Seth founded Samson Partners Group and Samson Partners Capital to assist other founders and CEOs in achieving their goals. He is a proven growth leader, acting as an operating partner, board member, and CEO with a successful track record delivering profitable growth for private equity-backed, founder/family-owned, and public companies. In particular, Seth has had numerous successful exits and has architected nine buy-and-build platforms, executing over 70 platform and add-on acquisitions. Seth is also one of the foremost leaders in helping lawyer-entrepreneurs and private equity investors to form partnerships in North America. He has served as an Operating Partner at one of the first MSO-ABS roll-ups in the US. His firm has advised founders and private equity groups across 7 submarkets within the legal industry in the US. Prior to founding Samson, Seth held executive leadership positions at AECOM, one of the world’s largest professional technical services firms, where he was the President and CEO of two multi-billion-dollar divisions. He also served as CEO of a national, private equity-backed HVAC and refrigeration services company. Seth also previously served as a board member and Chief Growth Officer at a leading provider of finance and accounting services to the private equity industry. In a two-year span, he scaled the business from 50 to over 400 employees and successfully recapitalized the company, resulting in a 6.5X MOIC. He holds an undergraduate degree from Rice University and a MBA from the Kellogg School of Management. |
