By Steven Logue, Vice President, USI Insurance Services LLC
Experts in crisis management and communications provided valuable insights into how to protect a company from crisis by planning, preparing, responding to and mitigating the impact on the brand.
Any event, situation or initiative that can harm your brand and growth prospects or damage your company’s reputation, constitutes a crisis. Moreover, today’s digital media can amplify even run of the mill crises.
How can you plan and/or prepare for a crisis?
All of these points enable the company to prioritize the development of plans for the most severe specific risk.
Conduct tabletop exercises for crisis
Tensions between operations and legal during crisis
What can companies do to prevent a crisis from occurring or detect its existence?
Tools to minimize the impact of a crisis
In an acquisition, how can crisis preparedness issues impact the due diligence process and/or the post-acquisition integration?
How have cyber threats changed contingency planning?