Jen Barnes

Jen Barnes is the founder and CEO of Rough & Tumble, the world’s first company purpose-built to promote gender equity in sports viewing and fandom. Since launching in 2022, she has led Rough & Tumble to become a national leader in the women’s sports sector—transforming how we watch, celebrate, and come together around the game.

With over 25 years of experience building vibrant, award-winning companies, Jen brings deep entrepreneurial expertise and a lifelong passion for sports and equity. A former athlete and avid fan, she most recently partnered with NWSL players and WNBA owners to co-found Salmon Bay FC, Seattle’s first pre-professional women’s soccer team—expanding opportunities for women athletes and fans alike.