COVID & the Chocolate Factory: Behind the Scenes at Lily’s

This week’s podcast episode features Jane Miller, CEO of Lily’s, a maker of sugar-free chocolate. Originally broadcast on ACG’s GrowthTV, Miller speaks with ACG CEO Tom Bohn about leading Lily’s through the disruption caused by COVID-19 and the support the business has received from its private equity backer, VMG Partners.

Although the company is in a strong financial position, Miller says Lily’s has had to act quickly to protect the safety of employees. She also describes how her leadership style has changed at a time when everyone is working remotely, and how the company has adapted its digital marketing efforts and messaging in the current environment.

“What I have learned in the last four weeks has been game-changing for me and what I’m going to do as a leader. And the key thing that I’ve learned is the importance of people being connected on a more regular basis.”

Lily’s was featured in Middle Market Growth magazine’s March/April cover story, which highlighted VMG and the entrepreneur-led brands it has helped scale, including Spindrift, Justin’s, Perfect Snacks and many others.

To watch interviews with Jane Miller and other business leaders, visit acg.org/growthtv.

To hear more interviews with middle-market influencers, subscribe to the Middle Market Growth Conversations podcast on Apple Podcasts and Google Play.