ACG Cincinnati - Whiskey Journey: Mapping Behaviors to Recapture Market Share

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ACG EVENT

Event Details

When:

October 24 - 30, 2018

Where:
Location Name
University of Cincinnati 1819 Innovation Center
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Overview

Body
What could be better than tasting some of Kentucky’s finest! Join us for a unique learning & networking experience. Paul Miklautsh of Start Something Bold – and the leader of our innovation roundtable-- leads us on a journey of how brand behavioral mapping helped a billion-dollar whiskey company develop a strategy to recapture market share. And, YES, you will be engaging in your own bourbon journey of discovery through tastings and sharing your preferences.

Speakers

Paul Miklautsch

Start Something Bold
Co-Founder

Paul is a designer, speaker, and researcher who has extensive experience in the medical and industrial fields. His understanding of how business objectives integrates with product development gives him a unique perspective on how to pursue and communicate on innovation activities.

 

Micah Zender

Start Something Bold
Co-Founder

Micah is a designer, educator, and researcher who has helped companies across multiple industries uncover radical solutions that have led to growth. His view of design as both a discipline and a process allows him to apply a unique lens to each problem in order to craft uniquely new solutions.

Hosted by: ACG
Chapter
Cincinnati
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