Keynote Speaker/Lunch, Thursday, 11/9, 12:30 to 2:00 pm

Event Details

"You Get What You Pitch For"

Anthony "Sully" Sullivan
World's Greatest Pitchman

Sponsored by:

Anthony "Sully" Sullivan has been the face of some of the world's most successful brands that have racked up over a billion dollars in international sales. But success didn't come easy for this English born pitchman. With a career starting in the street markets of Devon, England to selling mops out of his van in Clearwater, Florida- Sullivan pitched his way through life to make himself a household name.

Now the recognizable face of OxiClean and many other products, he is empowering others to harness the powers of pitching. In his best selling book" You Get What You Pitch For" Sullivan covers off on key topics to enable anyone to get what you want in any situation.

Let Sullivan Pitch YOU on being the best version of yourself and walk away being able to radiate positivity, control the situation and winning audiences. Through vivid stories and colorful characters, Sullivan will entertain with real examples and field-tested pitching techniques for common real-life scenarios that everyone can relate too. From handling disagreements, job interviews, important speeches, getting funding or just finding a mate- Sullivan's proven sales give him an advantage that is finally ready to share.

Audiences will leave with the Pitch Powers:

Pitching is a superpower. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money and gain the confidence that makes other people want to know you.


POWER 1 - Know Your Acceptable Outcomes - Before you set a toe in that office or walk on stage to give the speech, know your goals. What is the best outcome and what can you live with?

POWER 2 - Understand Their Pain (and Be the Cure) - Learn how your audience is hurting, why and how you can help

POWER 3 Obsessive Preparation - Know your pitch blindfolded. Practice until friends think you've lost your marbles. No stammering, hesitation, just smooth, clean and confident.

POWER 4 - Make an Entrance and Take Control - Finally, you're ready to go into the room. When you do, make sure everyone notices. Use power words to grab attention. Control the pace and rhythm. Stand out from everyone else.

POWER 5 - Breach the Force Field - Most of us distance ourselves from other people for our protection. I call it the force field. If you can breach it with humor, compassion or anything else, you can really connect.

POWER 6 - Facts Tell, Stories Sell - Nobody wants to sit around a campfire listening to someone recite facts and figures about the stars and planets. But everybody loves a good story about the night sky. Tell a story and you'll have the audience in the palm of your hand.

POWER 7 - Love Your Mistakes - You're going to forget details, get nervous and otherwise step in it. You know it; so does your audience. Don't pretend. Use your flubs to get a laugh, break the ice and make yourself more relatable.

POWER 8 - Push Back - A pitch won't always go your way. The listener will dislike you, throw you a curve, or say no. Don't slink away; turn the twist to your advantage.

POWER 9 - Never Be Closing - When you pitch, trying to make things happen can undo all the trust you've built and the spell you've cast. Don't force it. Don't close anybody. Trust the process, allow silence, listen and let things happen.

POWER 10 - Finish with Confidence - A great pitch ends with the listener wishing you weren't done. Accomplish thatby making a confident exit or an impossible-to-refuse offer, until the listener can't wait to spend more time with you.

About Sully

With his winning smile and charming English accent, entrepreneur Anthony "Sully" Sullivan has been the face and voice of some of the world's most successful household brands and products, which have racked up well over one billion dollars in international sales.

Best-known as the spokesman for OxiClean, Anthony is the spokesman of choice for dozens of innovative, practical usage consumer products including the X5 5-in-1 Steamer, the Sticky Buddy and Smart Mop.

Star and Co-Producer of the Discovery Channel series "PitchMen," Sully is also a regular guest on a variety of television news and entertainment outlets including "The Today Show," "Good Morning America," "Rachel Ray," "The Tonight Show," "Conan" and "Katie," as well as news programs on MSNBC, ABC, CBS, BBC and Fox News Channel. He's been featured in articles from The Financial Times, Los Angeles Times, New York Times, USA Today, st. Petersburg Times, Advertising Age, Fortune Magazine, Playboy, and many other publications.

Born in Devon, England, Anthony traveled the UK in the 1980s, learning the craft of pitching in the rainy outdoor markets of England and Wales and the noisy exhibition halls of London. In the early 1990s, he moved to the United States and teamed up with a manufacturing company to create the "Smart Mop." Anthony debuted the Smart Mop on the Home Shopping Network (HSN) and it was an instant hit. In the mid-1990s, HSN hired Sullivan as a primetime network show host, where he remained until 1998 when he left to form Sullivan Productions.

With a magic touch for representing consumer brands, Sullivan Productions' behind-the-scenes talent continue to be highly sought after by well-known household names, including Nutrisystem, ARM & HAMMER, Ped Egg and Swivel Sweeper. Sullivan Productions has also helped launch numerous brands including the H20 Steam Brand, Chef Ming Tsai's Aero Knife, Jennifer Flavin-Stallone's Serious Skin Care, and Joy Mangano, the subject of the Oscar-
nominated film, Joy. 

In his spare time, Anthony is an avid surfer and athlete, competing in races such as the St. Anthony's Triathlon in Tampa, USA Swim, and the New York City Marathon.