2025 STL | Navigating Credit in the Middle Market

Bill Conway is a Managing Director with RubinBrown Corporate Finance, LLC and Partner with RubinBrown LLP. He leads investment banking teams in executing mergers and acquisitions for business owners. He has broad experience across a variety of industries and is a trusted strategic advisor to privately held and family-owned businesses in executing sell-side and buy-side engagements.

Kevin has over 26 years of experience in the private investment market, managing over $4B in debt, equity and fund investments throughout his career.  Kevin leads the Capital Solutions strategy for LongWater, a lower middle market focused investment firm.  LongWater Capital Solutions focuses on direct credit and minority equity investments into lower middle market businesses, as well as limited partner investments in lower middle market private funds.  Kevin is an Investment Committee member and is responsible for all facets of the team including raising capital, origination, structuring, portfolio management, deal operations and reporting. Prior to joining LongWater in October 2023, Kevin was a Senior Managing Director and Head of the Private Debt & Equity team at RGA, as well as a member of the Investment Committee.  

Prior to RGA, Kevin worked largely in the leveraged lending industry for a number of institutions including Wachovia, Citigroup, Parkside Financial and LaSalle Bank/ABN AMRO, where he started his career, as well as on the equity side for Caparo Group, a London-based family office focused on niche manufacturing companies. 

Originally from Chicago, Kevin earned a Bachelor of Science in Business Administration (BSBA) from Washington University in St. Louis, where he was also a captain and four-year letterwinner on the men’s basketball team.  He lives in St. Louis with his wife Kelly and their five children.