June 2019 Breakfast Meeting with Peter Smith, Enterprise Holdings

Peter Smith is vice president of global franchising for Enterprise Holdings Inc. In his position, Smith oversees the company’s worldwide franchise operations and expansion efforts. He is also a member of Enterprise Holdings’ Governance Council, which helps set long-term goals and prioritize issues most material to the global business.

Enterprise Holdings operates – through an integrated global network of independent regional subsidiaries and franchises – the Enterprise Rent-A-Car, Alamo Rent A Car and National Car Rental brands, as well as more than 10,000 fully staffed neighborhood and airport locations in 100 countries and territories. Enterprise Holdings is the largest car rental company in the world, as measured by revenue and fleet. In addition, Enterprise Holdings is the most comprehensive service provider and only investment-grade company in the U.S. car rental industry. 

The company and its affiliate Enterprise Fleet Management together offer a total transportation solution, operating 2 million vehicles throughout the world. Combined, these businesses – accounting for $24.1 billion in revenue in fiscal year 2018 – include the Car Sales, Truck Rental, CarShare, Commute vanpooling, Zimride, Exotic Car Collection, Car Club (U.K.) and Flex-E-Rent (U.K.) services, all marketed under the Enterprise brand name. The annual revenues of Enterprise Holdings – one of America’s largest private companies – and Enterprise Fleet Management rank near the top of the global travel industry, exceeding many airlines and most cruise lines, hotels, tour operators, and online travel agencies. 

Smith joined Enterprise in 2004 as corporate counsel. In 2007, he was appointed Vice President of legal affairs, acting as lead counsel for the National and Alamo brands, a role he served until assuming his current position in 2012. Smith has aided Enterprise’s growth strategy with expansion efforts throughout Latin America & the Caribbean; Europe, Middle East & Africa; and Asia-Pacific.

Before joining Enterprise in 2004, Smith practiced corporate and international law at the firm of Greensfelder, Hemker & Gale in St. Louis. He holds a bachelor’s degree in English from Duke University and a J.D. from the University of Richmond.