June Breakfast with Mitch Meyers, CEO, BeLeaf

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ACG EVENT

Event Details

When:

June 15, 2018 7:15 AM - 9 AM CDT

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Overview

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JOIN ACG for its Monthly Breakfast Meeting 
 
  
 
Friday, June 15, 2018
Washington University Knight Center
 

7:15 a.m. registration, networking & coffee
7:50 a.m. breakfast
8:15 a.m. presentation
9:00 a.m. adjourn

Speakers

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Mitch Meyers

Mitch Meyers

BeLeaf
CEO - Patient Advocate

Backed by an impressive resume of achievements in the marketing field, Mitch Meyers brings a fresh perspective to the cannabis and hemp industry. After spending several years in the accounting and audit field, Mitch realized that marketing and product development was her true calling. She was hired to introduce Bud Light for Anheuser-Busch, which is now the largest selling beer in the world. AB subsequently put her in charge of leading their new products group for 6 years. She was named AdWeek’s Advertising Woman of the Year in 1996.
 
After leaving there, she formed a marketing and brand development agency, The Zipatoni Company, that worked with many Fortune 100 companies delivering strategic insights and business development programs. She and her partners built the agency to 350 employees, offices in 5 states and $42 MM in revenue annually. They were acquired by IPG, the Interpublic Group in 2003. Since that time she has entered the cannabis industry receiving a dispensary license in the highly competitive Illinois medical market in 2014. 


The following year, she received a cultivation, production and dispensing license in Missouri for CBD to treat Epilepsy. She continues to consult with companies around the country on cannabis business. Mitch’s seasoned marketing expertise, coupled with her passion for the plant, products and the ultimate patients, makes her one of the leading faces of the cannabis industry.

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PRICES:
ACG St. Louis Member - $0
ACG Member in Another Chapter - $45

Corporate Executive Guest (CEO, CFO, COO, President, VP) - $0
Non-Member or Service Provider Guest - $60


Hosted by: ACG
Chapter
St. Louis
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Event Materials

Event Materials

Here is my tale of how I went from a happily retired housewife, to seriously "breaking bad..."

1)  I'll connect the dots on how I went from a marketing career working in Corporate America, to owning my own advertising and promotion agency, to retired and then into a career in the burgeoning cannabis market.

2)  Brief history of cannabis

3)  Current state of the industry around the country

4)  What is happening in Missouri

5)  Who can participate

6)  What does it mean for jobs, real estate values,  tax revenues, access to effective medicine

7)  Timing, legislation, ballot initiative, etc.