Member Spotlight | Jeff Hoffman

Principal - Industrial Services Co-Chair, Cushman & Wakefield | Boerke

ACG WI Member Since: 2018

ACG WI Involvement: Programs Committee member (since 2019)


Jeff Hoffman, Cushman & Wakefield | Boerke

Why did you join ACG?
The members. If the concept of growing a business gets you out of bed in the morning, there isn’t a trade group out there with members more dialed in.

How has ACG WI helped you in your career?
The peer network. There are some really talented professionals in ACG and if you have a question or a problem that you are looking to solve in your business, I can almost guarantee you there will be a member that can help you out if you invest in building relationships. 

What has your ACG membership meant to you?
The ability to observe how top business advisors and operators across the region continue to grow their business motivates me to become better at what I do.

What lessons have you learned during the pandemic that you think you will carry over in the long term?
A better appreciation of the value of time. Our team has taken the time to review every aspect of how we execute our business and we have been able to create a much better alignment of who is best suited for each task. Just because you CAN do something doesn’t mean you SHOULD.

What do you think are the biggest challenges your industry will face in the next 5 years, and what actions is your business taking to position it for success in the future?
Given the liquidity in the marketplace, cheap debt and insatiable investor demand, the commercial real estate industry, and in particular industrial real estate, look rather favorable over the immediate future. Two challenges that are out there 1.) Construction projects have increased upwards of 35% YOY in 2021. This is not sustainable. 2.) The return (or lack thereof) to traditional office space. This has a profound impact on major cities across America.

What do you do for fun?
One habit that I picked up during the pandemic that I really enjoy is daily journaling which has led me to pursue writing a book on 4 steps that Wisconsin needs to take to grow its Industrial economy over the coming decade.

If you could learn to do anything, what would it be?
With winter on the horizon…backcountry skiing.

What is the best book you have read this past year?
Who Not How - Dan Sullivan