2024 ACG WI | Dr. Mohanbir Sawhney, Kellogg School of Management

ACG WI May 9, 2024 Meeting

Event Details


May 9, 2024 11:15 AM - 2 PM CDT

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Join ACG Wisconsin for an extended session into the topic of Generative AI for Business Leaders with Dr. Mohanbir (Mohan) Sawhney, professor with Northwestern University’s Kellogg School of Management. 

Prof. Mohan Sawhney, the Associate Dean for Digital Innovation and the creator of the AI Applications for Growth program, will present a keynote speech on the emerging landscape of Generative AI. 

He will begin with an overview of Generative AI and the Generative AI stack. He will discuss why AI strategy is a C-Suite issue, and what questions business leaders should be asking their business units and technology teams. He will then discuss the applications of Generative AI across the business, such as automating content creation, personalizing customer experiences, and driving product innovation. He will present the Generative AI Canvas - a structured tool for defining Generative AI business cases, as well as an AI Capability Maturity Model. He will conclude with the risks and challenges of Generative AI, including ethical considerations and data management concerns. 

This enhanced program is a joint event with the Kellogg and Harvard Business School alumni clubs from Wisconsin. We have extended the event agenda to allow more time to network and hear from our guest speaker

This is a great learning opportunity, and members and guests are encouraged to bring their teams and colleagues to attend. 


"The world of AI is transforming the way businesses operate. This has been going on for some time, but recent developments in generative AI promise to disrupt business functions and industry workflows at a breathtaking pace. As a senior executive, you must understand the landscape of generative AI and how you can harness its potential for your business. The future of your company and your career depends on it." – Mohanbir Sawhney


Prof. Mohan Sawhney, Kellogg School of Management | Northwestern University

Prof. Mohan Sawhney

Kellogg School of Management | Northwestern University

Prof. Sawhney is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing, and Artificial Intelligence applications in business.

Prof. Sawhney has written seven management books as well as dozens of influential articles in leading academic journals and managerial publications.  His most recent book, The Sentient Enterprise: The Evolution of Business Decision Makingwas published in October 2017 and was on the Wall Street Journal bestseller list.  He has also written a book of poetry called Love, Longing and Loneliness in 2014His research has been published in leading journals like California Management Review, Harvard Business ReviewJournal of Interactive Marketing, Management ScienceMarketing ScienceMIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a contributor to Forbes and his articles have been published in Fortune, Financial Times, CIO Magazine and TheHill.com.

Prof. Sawhney is a pioneer in online executive education. He has created more than fifteen online Executive Education courses, including Digital Marketing StrategiesProduct StrategyAI Applications for Growth, and the Kellogg Chief Product Officer Program. In five years, from 2019 to 2024, these online courses have enrolled over 24,000 participants from 112 countries, and have generated $75 million in gross revenues. He has also co-authored bestselling simulation games like DigiStrat (2021)CloudStrat (2020) and PhotoWars. He has authored over 30 case studies, including 16 bestsellers and two classics in the Harvard Business School Publishing catalog. In 2021, he was ranked by the Case Center as 23rd in the list of top academic case writers in the world. He has won several awards for his teaching and research, including the 2006 Sidney Levy Award for Teaching Excellence at the Kellogg School, the 2005 runner-up for Best Paper in Journal of Interactive Marketing, the 2001 Accenture Award for the best paper published in California Management Review in 2000 and the Outstanding Professor of the Year at Kellogg in 1998. He received the Distinguished Alumnus Award from the Indian Institute of Management, Calcutta in 2011 and the Global Alumni Recognition Award from the Indian Institute of Technology, Delhi in 2021. 

Prof. Sawhney advises and speaks to Global 2000 firms and governments worldwide. His speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Commvault, Dell, Entergy, Fidelity Investments, General Mills, Google, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, Kenvue, KPMG, McDonald's, Meta, Merck, Microsoft, Planview, Raytheon Missile Systems, Roche, SAP, Salesforce, Smartsheet, Sony, Teradata and Vanguard. He serves on the Board of Directors at Reliance Jio InfocommBahwan Cybertek, and QualSights. He also serves on the advisory boards of several technology startups, including Course5 IntelligenceLawGeexMommyDaddyMePomVomSkills CaravanSkill EngineStartupWind, and vMock. He is a Fellow of the Institute of Study for Business Markets (ISBM) at Penn State University and a member of the Advisory Board at Chicago Innovation.

Prof. Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a B.Tech. in Electrical Engineering from the Indian Institute of Technology, New Delhi.  

Event Secondary Body

This event is for ACG members, their guests, and prospective members. 

Please contact ACG Wisconsin to register.

 Registration deadline is Thursday, May 2 at Noon.


Event Fees


Questions or Need to Cancel Contact ACG Wisconsin

Hosted by: ACG

Event Materials

Event Materials


11:15 AM: Registration and networking
12:00 PM: Lunch
12:25 PM: Welcome and presentation
  2:00 PM: Meeting adjourns


Enjoy free parking at the Italian Community Center in the large surface lot. 
The meeting will be held in the Festa Ballroom.