CEASAR Roundtable and Networking 5/4/21


Event Details


May 4, 2021 12 PM - 1:15 PM CDT

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Please contact Carrie Vanston if you'd like to receive an invitation

CEASAR (Corporate Executives Austin/San Antonio Roundtable) is an invitation-only Roundtable and Network Series exclusively for ACG and invited C-Suite and Business Owners of Growth-Oriented Companies in the Austin/San Antonio area.
We're excited to have Mathias Ihlenfeld, CEO & Owner, woom bikes USA. Mathias will be speaking on "How we pushed the pedals and become the fastest growing private consumer products & services company in Austin, TX." Family owned and operated, Mathias started woom USA in 2014 in Austin, TX to bring the European design and love of riding to families across North America. A disrupter of the children's bike category in North America, woom bikes USA ranked 259th overall of the fastest-growing private companies in the 2019 Inc. 5000 list, 7th among top Austin companies, and 20th in Texas.

CEASAR offers the rare opportunity to engage with a community of like-minded executives who share in the challenges and opportunities of growing companies in the uncertainty and upheaval revolving around the COVID-19 and other events.

Our monthly Roundtables include a lightning round introduction and a short presentation featuring a CEO or C-Suiter discussing best practices, rising industry challenges, or other relevant topic. Questions and discussion follow, and if time allows, a breakout session rounds out the meeting.

For those who wish to connect on a deeper level, we invite you to join us for our CEASAR Mastermind scheduled two weeks after each Roundtable.

CEASAR Roundtable: Tuesday, May 4th from 12Noon-1:15PM
  • Welcome & Lightning Round Introductions
  • Guest Presenter: Mathias Ihlenfeld, CEO & Owner, woom bikes USA
  • Topic: "How we pushed the pedals and become the fastest growing private consumer products & services company in Austin, TX"
  • Questions, discussion, networking

REGISTER TODAY for this free event! If you are unable to attend at this time, but are interested in future sessions, please let us know your interest by emailing acgasa@acg.org. We also welcome suggestions on topics and speakers you'd like to see in the future.

CEASAR Host: Association for Corporate Growth Austin/San Antonio (ACG ASA)
CEASAR Board Representative: Susan Vaughn, ACG ASA President-Elect
CEASAR Roundtable & Mastermind Director & Moderator: Carrie Vanston, ACG ASA Ambassadors Officer, Executive Coach
Next CEASAR Mastermind: Tue. May 18, 2021, 12Noon-1:30PM. Registration link will be sent at a later date.

We invite you to join our ACG CEASAR Facebook Group.

Media from earlier Roundtables:
*April 6th Roundtable: Gary Hoover, Executive Director of American Business History Center, discussed "The Ten Myths About Profits." Video  
*March 2nd Roundtable: Rhonda Parouty, President of Empowering a Billion Women (EBW) and EBW Distributors (a division of EBW2020) shared "Living a Life of Extravagance: Bridging your leadership and networking to elevate your connections." Video
*February 2nd Roundtable: Mason Arnold, Founder/Veggie Nerd of CeCe's Veggie Company shared "Changing Consumer Trends from COVID." Video
*January 5th Roundtable: Cole Harmonson, Co-Founder/CEO, Care Capital Partners and Chris Turner, CEO, Stampede Consulting shared "How to Lead a Company in an Era of Polarization." Video
*December 1st Roundtable: Damon Neth, Founder & CEO of CXO Service Company shared "Traction: Get a Grip on Your Business with EOS." Video 
*November 3rd Roundtable: William Leake, CEO of Apogee Results shared "What you need to know to successfully dominate digital marketing from now through post-Covid." Video
*October 6th Roundtable: Joyce Durst, CEO and Co-founder, Growth Acceleration Partners discussing "Driving Value Through Better Messaging." Problem Opportunity Matrix posted on new ACG CEASAR Facebook Group.

*September 1st Roundtable: Brett Hurt, CEO & Co-Founder, data.world and Founder, Hurt Family Investments, discussing "Cultural Best Practices in the COVID-19 Times." Video
*August 4th Roundtable: Chad McNair, Executive Director, McNair Java Partners, Founder, Aspen Beverages, discussing The 4 Ms of business, SWOT Analysis, EMBoS, and Advisory Boards. Video
*June 30th Inaugural Roundtable: Kurt Wilkin, CEO, HireBetter and Managing Partner, Bee Cave Capital, discussing "Thriving & Surviving in the New Normal." Video

Collaborate in a sharing environment, gain exposure to new ideas, and discuss best practices to succeed at every turn, from managing growth, optimizing your relationship with others, to planning your next moves.

Join us for CEASAR, a free, invitation only event series created exclusively for Growth Oriented C-Suite and Business Owners in the Austin and San Antonio area to network, discuss common challenges and share solutions with other executives in a peer only environment. 


Mathias Ihlenfeld

Mathias Ihlenfeld

woom bikes USA
CEO & Owner

Mathias Ihlenfeld is the CEO and Owner of woom bikes USA, a company based in Austin, Texas, that is on a mission to inspire children throughout North America to love riding their bikes by offering high-quality, lightweight bikes specifically tailored to a child’s anatomy. Since 2014, Ihlenfeld has helmed the business as woom bikes has become one of the fastest growing companies in the United States, the 20th fastest-growing company in Texas, and the 7th fastest-growing company in the city of Austin, as recognized by Inc. Magazine. Ihlenfeld and his team at woom bikes have positively disrupted the children’s bike category in North America as the largest and fastest-growing direct-to-consumer brand in the space.  

Raised in Germany, Ihlenfeld moved to the United States in 1994 as a collegiate tennis player, ultimately earning his MBA at the University of Alabama.  Ihlenfeld gained vast experience in the business world as an IBM and SAP management and financial consultant. During that time, he developed the skills and intuition to successfully manage an international manufacturing business in a fast-paced, digitally driven economy.  

Over the last six years, Ihlenfeld has built a team of over 45 employees collectively driven to change the lives of children through cycling. Ihlenfeld utilizes his background, commitment to building a sustainable organization, and belief that it is a company’s responsibility to give back to the communities it serves. woom has a give-back model built into the organization called  upCYCLE—when customers buy the next size woom bike for their child, customers are able to return their used woom for 40 percent of the original purchase price. upCYCLED bikes are then donated to nonprofits focused on getting kids on bikes regardless of their socioeconomic environment.

Hosted by: ACG
Austin/San Antonio