Event Details


February 27, 2020 1 PM - 2 PM CST




David Cook

Ph.D, Author, Speaker, Sports Psychologist

David Cook is a speaker, consultant, peak performance coach, author, and filmmaker in the field of Sport and Performance Psychology.  He served as "Mental Training Coach" for the San Antonio Spurs from 1996 – 2004 that included two World Championships. He has also held similar positions with the Washington Wizards, Houston Rockets, and Atlanta Hawks. Golf Digest (2013) named him one of the “Top 10 Mental Game Experts” in the world of golf.  He is currently coaching several of the Tour’s top players. As past president of the National Sport Psychology Academy he is known as a leading authority in the science of Peak Performance.  He has coached performers from the PGA (over 100 players), NBA (two NBA MVP’s, David Robinson and Tim Duncan), NFL, MLB, Olympics, and collegiate national championship ranks.  His business clients have included Insperity, The PGA of America, Exxon Mobil, Sprint, HP/Compaq, USAA, Heinz, Raytheon, Frito Lay, Whole Foods, Valero, Memorial Hermann Hospitals of Houston, American Express, Bristol-Myers Squibb, Texas Instruments, Bayer, Interstate Battery, StorageTek, Pitney Bowes, US Filter, State Farm Insurance, Robert Half International, Key Bank, Conoco/Phillips, and many others. 

In 2006 he released his best selling performance novel, Golf’s Sacred Journey: Seven Days at the Links of Utopia that was featured in the USA Today Life Section in the fall of 2009.  This book was made into a movie, Seven Days in Utopia, summer of 2010 with academy award winners Robert Duvall and Melissa Leo and was released in theaters across the country Sept. of 2011.  This movie was built around the performance principles he teaches. He served as Executive Producer on this project and President and Chairman of the Board of Utopia Films the Production Company. The book sequel, Golf’s Sacred Journey: The Sequel, was released spring of 2018. The Psychology of Tournament Golf: Playing Your Best When it Means the Most was released Christmas 2014        

Dr. Cook's Peak Performance consulting firm bridges the gap between the sports and business arenas.  He is the former Director of Applied Sport and Performance Psychology at the University of Kansas (1984 – 1996) where his peers elected him President of the National Sport Psychology Academy in 1992.  During his twelve-year tenure at K.U. he counseled over 2500 athletes and coaches and directed the graduate program in Applied Sport Psychology.  David’s articles have been featured in Golf Magazine, Golf Illustrated, and Golf Tips.  In 1988 David represented the United States at the International Olympic Academy in Olympia, Greece. David received his undergraduate degree from Baylor University in 1980.  He completed his Ph.D. in Applied Sport and Performance Psychology from the University of Virginia in 1984. He is married to Karen and has two daughters. They live in the Hill Country of Texas.


Larry Shaffer

Sr. Vice President of Marketing & Business Development

Larry Shaffer is the Sr. Vice President of Marketing & Business Development for Insperity. He resides in Houston, TX with his wife Leigh (pronounced Lee). Married 37 years. Larry Shaffer has over 27 years’ experience in the HR services industry. He joined Insperity over 20 years ago in 1999 as a sales representative and has filled several roles including District Sales Manager; General Manager of the Houston Service Region, Vice President of Midmarket Service Operations, Senior Vice President of Strategic Business Development and his current position of Senior Vice President, Marketing & Business Development. 

Larry is a volunteer for the Prison Entrepreneurship Program and is on the Board of Trustees with the Star of Hope, a Houston-based non-profit supporting the city’s homeless population.

Larry earned a bachelor’s degree from Pacific Christian College, Fullerton, CA and Master of Business Administration (MBA) in finance and accounting, Regis University, Denver, CO.