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Event Details
When:
August 25, 2023 7:30 AM - 9 AM CDT
Where:
Location Name
Strang Reserve
Event Secondary Body
10 Things I Have Learned Measuring People for 10 Years
Grant Gooding, Founder & CEO
Proof Positioning
Friday, August 25, 2023
7:30 am - 9:00 am
Strang Reserve
8020 Marty
Overland Park, KS
In this talk, Grant will discuss the 10 most valuable things he has learned measuring millions of consumers for hundreds of organizations in dozens of industries. Full of actual case studies and examples from a variety of different businesses, Grant will break down myths and truths such as why people really buy, what you are saying at your organization that is costing you sales, and how reality isn't always what it seems. This engaging presentation with Grant's entertaining delivery will make sure you will bring back some gems to share with your team.
Registration
| Member | FREE |
| Associate Members | FREE |
| Non-Member | $50 |
Hosted by: ACG
Chapter
Kansas City
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Grant Gooding, Founder & CEO
Proof Positioning
Grant got his professional start in the mergers and acquisitions world working first on the legal side then buy-side analysis, valuations and eventually transition management. After roughly a decade of analyzing, valuing and transitioning hundreds of small and mid-market businesses, Grant naturally gravitated towards understanding the 70% failure rates of acquisitions.
After years of analyzing acquisition failures, he discovered the leading cause of transaction failures was that there was a lack of understanding and measurement as to why customers do business with organizations.
With his MBA emphasis in qualitative marketing, Grant spent the next several years experimenting with methodologies and measurement techniques that could be used to quantify qualitative data. After working with a nationally renowned brand analyst, Grant discovered a quant method that could be used to assess brand preferences. With that as a starting point, he and his team utilized some principals of neuroscience and created a new methodology that accurately quantifies emotional resonance.
After several hundred iterations, the PROOF method stands alone as one of the most compelling and accurate ways to quantify human emotion. Today, Grant speaks all over the country in the areas of Emotional Data, an emerging field that PROOF is helping pioneer.