MMG Podcast: Melissa Gonzalez of The Lion’esque Group on Experiential Retail


The retail futurist talks about her work designing pop-up stores and what the future holds for shopping

In this episode of the Middle Market Growth Conversations podcast, the co-founder of The Lion’esque Group, Melissa Gonzalez, spoke with MMG Associate Editor Kathryn Mulligan about the role of pop-up stores in the age of e-commerce, and what the future of retail looks like.

A retail futurist, Gonzalez talks about creating transformative experiences for customers with physical pop-up stores like IRL in Chicago that integrate online-only brands with in-person shopping. Rather than lamenting the decline of brick-and-mortar stores, Gonzalez points to new opportunities for retailers, consumers and real estate owners alike.