FREE WEBINAR: Building and Implementing a Business Development Plan

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Event Details


October 17, 2022 4 PM PDT

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David Ackert

Ackert Inc.

David Ackert, M.A., is President at Ackert and its subsidiaries. He is a thought leader at the intersection of sales acceleration software and business development coaching. Over the past two decades, David has pioneered revenue acceleration programs for hundreds of professional services firms around the globe.

He is the founder of several technology platforms including the PipelinePlus software suite. His programs are winners of “Your Honor Awards” in both the U.S. and Canada and have been featured in NLJ’s “Technologies on the Rise.” David regularly keynotes at partner retreats and speaks at industry conferences. He also serves as a guest lecturer at USC’s Marshall School of Business, Carnegie Mellon University, and at the UCLA School of Law.

David’s work has been published and quoted in several business books and media, including the Los Angeles Times, the National Review, the Daily Journal, the Wall Street Journal, Above the Law, Attorney at Work, The Recorder, and the Los Angeles Business Journal. His Market Leaders Podcast has won several JD Supra Reader’s Choice Awards.

David volunteers as a Big Brother with the Big Brothers and Sisters program in Los Angeles. He is also the co-founder of Voices in Harmony, a mentoring organization that has worked with at-risk youth around the globe. He co-produced and appeared in the documentary film, “After Kony: Staging Hope,” chronicling mentoring programs he helped to design and facilitate for former child soldiers in Northern Uganda. The film was used as part of an awareness-raising campaign that raised millions of dollars for health and education in underserved Ugandan communities. David’s charitable work earned the “Difference Maker” award from one of his alma maters, Ithaca College.

David holds a Master’s in Psychology from the University of Santa Monica and is a Fellow at the College of Law Practice Management.

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Building and Implementing a BD System
Industry surveys show that over 40% of business developers have no formal system for managing their key relationships. Struggling to adopt CRM, they try to manage ad-hoc lists of names and opportunities and fail to reach their full selling potential. In this interactive program, we will present a series of strategies you can use to build simple, sustainable relationship pipelines that garner more business from your network and generate more revenue for your firm.

This program will show you how to:

  • Identify and prioritize the most valuable relationships in your network
  • Apply the “sales funnel” and “reverse funnel” concepts as you advance relationships
  • Deepen relationships with prospective clients to increase the likelihood of engagement
  • Implement a system that supports regular, predictable business development
  • Apply a proactive, consistent follow-through routine to business pursuits

All registrants will receive our “Systematic Approach to Business Development White Paper” along with the recording of the webinar!

Hosted by: ACG
Los Angeles