Katerina Schneider

Founder & CEO

Katerina Schneider is Founder and CEO of Ritual, a health company that is setting a new standard in the supplement industry through traceable science and traceable sourcing. While pregnant and in search of a prenatal she could trust, Katerina took matters into her own hands and founded the company on the belief that better health begins with better ingredients. She has since pioneered a new standard of high-quality products that are backed by science and the first visible supply chain of its kind. Now as one of the most trusted brands in the category and one of few supplement companies to be a Certified B Corporation, Ritual has had more than a million customers and has the top selling online prenatal multivitamin. 

Katerina has been honored on Forbes 30 Under 30, EY Entrepreneur of the Year, Inc 100 Female Founders and Marie Claire’s New Guard 50. Prior to founding Ritual, Katerina was a venture partner, managing a portfolio of over 70 tech investments including Spotify, Uber, Dropbox, and Warby Parker. She previously served as Head of Global Innovation at Atom Factory and as Global Lead of Digital Innovation at Universal Music Group.