Andrea Trapani

Andrea Trapani has been a force in the Midwest’s public relations and crisis communications landscape for more than 15 years. In addition to leading the agency’s operations and strategic direction, she serves as lead strategist and communications counsel to some of the country’s most iconic brands and thriving organizations, including Hudsonville Ice Cream and Motown Museum. Her understanding of how business strategy meets communications is unparalleled. She’s worked closely with celebrities, top tier CEOs and entrepreneurs to shape their messages, guide their strategies and drive business growth. Her mix of strategic communications expertise and creative storytelling—in addition to her knowledge of what makes news in today’s modern communications landscape—has helped Identity’s 70+ clients achieve local, regional, national and international attention. Andrea’s expertise in crisis communications management has helped some of the country’s largest brands navigate sensitive and critical messaging moments. The company has offices in Bingham Farms and Chicago.