A native of Singapore, Nona first started her career as a management consultant in London. After a long stint there, she moved to the San Francisco Bay Area in 2005. In 2006, she started the first online meal delivery business before it was trendy and created the first food-based detox program in 2010. While running her business, Nona was also a competitive fencer for many years, representing Singapore. During training, she craved convenient, nutritious food that could fuel her performance, and which reminded her of home. Finding limited options, in 2014 she pivoted and launched her eponymous brand. Nona’s Singaporean food heritage drives the brand’s obsession with authentic flavor and serves as the platform for its continual exploration of the delicious cuisines found throughout Asia. She is also a certified nutrition consultant and is active in both the local community and the food industry. She was the President of the San Francisco Professional Food Society and is currently a Board Director of the Specialty Food Association.
CEO and Founder