The New Recession Playbook - Driving Current and Future Enterprise Value in any Market Environment


Event Details


October 19, 2022 8 AM - 10 AM EDT

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Recently, companies have been stretched to the breaking point trying to remain cost-effective and profitable amidst extraordinary headwinds. While they race to adapt their strategies to deal with persisting inflation among other issues, companies will also need to revise their playbooks for the anticipated recession, considering a host of complexities that will make this recession different.  Although the short-term outlook is more than challenging, taking a proactive approach to drive current and future enterprise value is the key to not only surviving, but thriving in 2023 and beyond.
ACG is excited to host an engaging breakfast panel, led by a deeply talented and diverse group of experts to share with you best practices and moves that will help your companies emerge stronger: surgically reexamine costs before the downturn, diligently managing liquidity and the balance sheet, staying focused on customers, and aggressively pursue M&A opportunities.


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Matthew Gurwin (Moderator)

Doeren Mayhew

Matt Gurwin is a Shareholder at Doeren Mayhew leading the firm’s business development and strategic initiatives. Drawing upon more than 20 years

of business development experience, he collaborates with the firm’s professionals across all industry and technical disciplines to develop and nurture relationships with existing and potential clients, as well as the external professional community that serves them.

Leveraging his wealth management and growth initiatives experience, Matt is able to offer a unique perspective to business owners. Prior to joining the firm, he worked for Telemus Capital Partners, LLC as a Managing Director providing guidance to businesses and individuals to help them with their investment decisions. Previous to that, Matthew was an Investment Banker advising middle-market companies on divestitures, mergers and acquisitions and financing for Deloitte & Touche Corporate Finance, LLC.


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Christopher Letts

Morgan Stanley
Senior Vice President
Michael Zukas photo

Michael Zukas

Huron Capital Partners

Prior to joining Huron Capital, Mike was an analyst at Rothschild, an investment bank focused on providing mergers and acquisitions, strategic, financing, and restructuring advisory services to a diverse client base including large and mid-market corporations, governments, private equity firms and sovereign wealth funds. His responsibilities included performing financial and strategic analysis on buy-side M&A and project finance engagements, in addition to preparing industry analysis, marketing materials and coordinating due diligence processes on sell-side M&A transactions. 

B.S., with honors, and concentrations in Economics and Finance from Babson College; M.B.A. from University of Michigan. 

Steven Wybo

Steven Wybo

Senior MD

Steven Wybo is a senior managing director with over 20 years of experience in providing turnaround, reorganization, M&A, and financial advisory services to distressed and underperforming companies. Steve specializes in insolvency/bankruptcy matters, turnaround and crisis management, profit enhancement, mergers and acquisitions, business valuation, raising of debt/equity capital, and liquidations both in and out of court. He has also served as an interim chief financial officer, chief restructuring officer, interim chief operating officer, treasurer, and court appointed receiver for several middle market clients.

In prior roles, Steve was a senior associate at PwC where he specialized in financial service compliance, investment banking in technology and other service industries, and automotive industry financing, including debt offerings, securitizations, and private placements.

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Shawn Spencer

Cogent Advisors

Shawn grew up in the insurance industry. His dad owned agencies in Michigan and in California which he eventually took over and then sold. He has had ownership and executive-level experience in insurance, construction, manufacturing, and operational consulting. 

Shawn has transformed and optimized businesses as a consultant and hired executive. His values, personally and professionally, are the compass he utilizes and aligns with key decisions. As CEO of Cogent Advisors, Shawn’s responsibilities are to make sure we are delivering on our purpose, to improve the current and future enterprise value of every client. When Shawn is not at work he is spending time reading, on a backwoods trail, or boating with his family.  

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David Mannarino

Key Bank
President, Michigan Market

David is focused on growth and leading the Commercial Banking team in the market.  As Market President, he is actively involved with community partners, and serves as the face of Key Bank.  He is working on cross collaboration between the lines of business for continues growth.

Most recently, David served as SVP - Regional Head of Commercial Banking for Fifth Third Bank in the Cleveland/Akron market.  When he first joined Fifth Third more than 16 years ago, he served as a VP-Director of the Greater Detroit area, growing a portfolio of corporate clients in the Michigan, Ohio and Illinois markets. He went on to spend more than 10 years in Europe, leading the build out of Fifth Third's European strategy, focusing on international origination and client coverage. He also was responsible for leading the European private equity and commodity trading coverage.  He was based in Belgium and London with responsibility for western Europe, Scandinavia and the U.K.

David is a native of Michigan and was credit trained at NBD. He was a middle market banker in Dearborn for Bank One before moving to Marathon Metals, LLC as their Corporate Controller.  He earned his MBA at the University of Detroit Mercy.  He was involved in numerous organizations in Europe and was on the Board of Breakthrough Schools (Cleveland), Greater Cleveland Sports Commission and the NOIA organization for Italian heritage.  David serves on the Board for Methodist Children's Home Society, and was named among the 500 most powerful people in Metro Detroit by DBusiness in 2021 and 2022.

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Ryan Sullivan

Key Bank
Vice President

Ryan Sullivan is a Senior Relationship Manager of Commercial Banking for Key Bank.  As a Vice President, he is responsible for business development, portfolio management and acting as trusted advisor for Commercial Banking clients throughout Michigan.  A native Michigander, Ryan began his career with JPMorgan in 2008 in their Chicago Market before returning to Michigan in 2013.  After more than 13 years at JPMorgan Chase, he joined Key Bank in March of 2021 to assist in expanding their growing Michigan presence.

Ryan holds a BA in Economics and Management from Albion College and an MBA in Finance from Syracuse University.

Ryan resides in Oakland Township with his wife, Kathleen, daughter Sloane and son Connor.

Event Secondary Body

Learning Objectives 

  • Economic Update – Update on Regional, National and Global Economy for 2023 and beyond. 

  • Benefits of performing a corporate viability assessment to improve performance. 

  • Ensuring that your workforce, operational processes, and technology are all aligned. 

  • Creative ways to free up additional capital via cost reduction strategies. 

  • Ideas to proactively mitigate lender’s covenant concerns and better managing your balance sheet amid working capital swings. 


Hosted by: ACG