The Art of the Negotiation - Lessons from an NFL Agent

Young Professional Event

Event Details


August 14, 2019 5:30 PM - 8 PM EDT

Location Name
Rockford Construction Headquarters - "The ROC"
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Join ACG as we hear from Aaron Veldheer, an NFL Player Agent and First Vice President at Merrill Lynch. He will share lessons learned through negotiating his brother’s $37.5 million contract with the Arizona Cardinals. Specifically, Aaron will discuss principles that apply to professional service providers and their clients learned through the National Football League free agency process.
Program Takeaways:
Understanding the rules of engagement: The Collective Bargaining Agreement
What are Principal/Agency Conflicts?
How to manage Asymmetrical Information?
Identifying (mistaken) Assumptions
Event Secondary Body

Event Details

Wednesday, August 14, 2019

5:30 PM – 8:00 PM | Rockford Construction Headquarters 
601 First St. NW Grand Rapids, MI 49504- Come in the door labeled "The ROC"

Available Parking


5:30 pm - 6:00 pm | Registration* and Networking
6:00 pm - 7:00 pm | Presentation and Q/A
7:00 pm - 8:00 pm | Networking and Food & Drinks

*Registration includes (2) drink tickets and appetizers (A cash bar is not available for this event).  Guest Parking is available in the surface lots to the east of the building, as well as on First Street and Seward Avenue.

Hosted by: ACG
W. Michigan