TED Talk-Style Session - 5 Things I learned about PR from building a bike that they did not teach in grad school

In Ira Gabriel’s 25+ years’ experience running national media companies and preparing crisis communications for a $46b industry trade association, he has seen his share of critical events – but nothing that could prepare him for the biggest challenge of all: building his own bike.

Drawing parallels to building a bike, this session will cover strategies to define your company’s message, how to create and prioritize a communications plan, and what to consider when making a PR decision. Whether you’re directly involved with PR and communications or you’re a C-level executive who needs to understand the role communications plays in your company’s success, you’ll hear how PR can add value and enhance – or hurt – your business’s reputation.