Craig A. Vercruysse

Over the last 20 years in healthcare, Craig has positioned himself at the epicenter of transformation. Having spent 14 years at California-based Sutter Health, one of the largest integrated delivery systems in the US, Craig served as a Chief Information Officer driving adoption of Telehealth, PACS imaging, EHR implementation in both ambulatory and large, complex acute care environments while also helping pioneer adoption of healthcare data exchange across organizational boundaries.

A systems thinker at heart, Craig then sought to transform the delivery of care beyond technology, providing executive leadership (COO and Chief Process Officer) in architecting the cultural transformation of a $2bn healthcare enterprise in the application of lean management systems as originally developed at Toyota. Craig continues as an advisor and coach to executive teams in the application of lean methods in his role as the lean healthcare practice leader at Moss Adams. He specializes in working with executive teams in developing a more agile approach to strategy through lean strategy deployment (hoshin kanri) and has applied these methods to health system transformation, academia, large capital projects and most recently in the rollout of the COVID vaccine for one of the largest public health systems in the country.

Craig has been a guest lecturer at University of California-Berkeley, Dartmouth University and Georgetown University as well as serving as a host and moderator of numerous panels and webinars. He has served as a board member and advisor for several for-profit and not-for-profit organizations in healthcare, food manufacturing, venture capital and workforce development. Craig holds a Bachelor’s degree from Loyola University Chicago, an MBA from the Kellogg School of Management, Northwestern University and is certified in lean operations by the Rona Consulting Group (2010) and in hoshin kanri by Shingo prize winning sensei, Tom Jackson (2019).