Amanda Freeman

Amanda Freeman is Founder and CEO at SLT - www.sltnyc.com. SLT (Strengthen Lengthen Tone) is a fast growing NYC-based boutique fitness studio business with 16 studios to-date and several more in the works. SLT offers an innovative and effective workout on The Megaformer. If Cardio, strength training and Pilates had a baby, it would be SLT. It''s a heart-pumping, music-thumping, sweat-inducing, low impact workout.

A graduate of Duke University, Amanda Freeman began her career as a consultant at The Intelligence Group. Assuming the role as Vice President, she performed a variety of qualitative and quantitative research to evaluate today''s concerns and tomorrow''s trends for companies such as ESPN, Target, P&G, Samsung, Lancome and Liz Claiborne. After three years at The Intelligence group, Amanda attended Harvard Business School where she received her MBA in the spring of 2003. Taking her career as a trend forecaster and consultant to the next level, Amanda then went on to work at LA-based talent agency, CAA, where she continued to help companies around the world understand their Generation X and Y consumers. Seeing that her foresight in trends was unrivaled in the current market, Amanda decided to cultivate her own voice and perspective in a place that was entirely her own.

In 2007, Amanda co-founded Vital Juice, a health and wellness daily e-newsletter focused on delivering the latest in trends, research and tips in the areas of fitness, beauty, nutrition and wellness. Having amassed over 250,000 subscribers in over top-tier cities and growing at an annual rate of 150% a year, Amanda sold her stake in the company to Tasting Table in 2012.