ACG Cleveland Special Editorial 2022: Private equity marketing success analytics

As competition for investors and deals has grown more fierce, having a strong digital marketing strategy is crucial for private equity firms when it comes to sourcing acquisition targets, raising capital for new funds or accelerating the growth of their portfolio companies. Whether you have years of experience using digital marketing to tell your story or are just dipping your toes in the process, here are the primary analytics you should be using to gauge how well your marketing initiatives are meeting your objectives.