ACG Cleveland Special Editorial 2022: Set actionable goals for growth

Business owners have likely seen the statistics stating how many small businesses won’t survive past the first two, five, or even 10 years from origination. The fight to overcome these statistics can be an excellent motivator and energizer, but how do leaders ensure their energy is directed at the “right” strategies that will succeed?  

There is also a difference between sustainability and growth. A common leadership quote rings true: “If you’re not growing, you’re dying.” Taking the leap from sustaining marginal profits to achieving substantial growth can occur with the proper strategy in place.